Kidkind represents the kids of Aotearoa New Zealand looking out for each other and standing together against child poverty.


Nearly a third of Kiwi kids are now living in poverty. And 148,000 of them are living in material hardship - that means living in cold, damp housing, or even homeless, without enough clothing, going hungry many days, and getting sick from preventable illnessesIt doesn't make sense that this is happening in a country like ours.

The Kidkind message is that every single one of us should be speaking up for our most vulnerable kids, doing whatever we can to tell our government we need a comprehensive plan to sort this problem out. Even if they have to hear that from kids themselves.

So, put a Kidkind tee on your little person and, if they're old enough, help them understand what it means and how they're helping.

Arohanui, Kidkind x

Statistics from the Child Poverty Monitor report, 2015


Kidkind is not for profit, it's about raising awareness and money for child poverty. 100% of the profits go to Child Poverty Action Group, New Zealand.


The Child Poverty Action Group (CPAG) was formed in 1994 out of deep concern for the rising level of poverty in New Zealand and its effects on children.  It has over 2,500 members and supporters across New Zealand including leading academics, doctors, teachers, health workers, community workers and many other people concerned about the poorest children in New Zealand society.

“This is a not only a national crisis, but an entirely avoidable one. We know what it would take to turn around the lives of hundreds of thousands of New Zealand children living in poverty, and we have the resources to make it happen. CPAG applauds the Kidkind initiative wholeheartedly and wishes it every success both in raising awareness and creating action to end child poverty in Aotearoa New Zealand.” - Janfrie Wakim, CPAG Co-convenor

CPAG works to produce evidence about the causes and effects of poverty on children and their families. It looks carefully at how Government policies affect children. CPAG publishes reports, makes submissions and conducts small-scale research projects to achieve its goals.


Email us and we'll be in touch as soon as possible.


Special thanks to Print Poppa who run our printing and webstore.